Dear God, Please Read This Before Buying Helium 10 [2022 Review]
Helium 10 is a chrome extension and suite of 30+ web-based tools that help Amazon sellers and Walmart sellers find products, optimize listings, build reviews and ward of pesky competitors.
With this software, you can…
- Find profitable products to sell for private label, wholesale and even online arbitrage.
- Rank their existing products higher by optimizing their listings
- Increase conversions on their listings
- View insightful analytics
It is a direct competitor to tools like Viral Launch, Jungle Scout, and AMZ Scout. Having tried all of them, Helium 10 is the superior product for sustaining a thriving e-commerce business.
Note: I’ve heard through the grapevine that if you use the 50% off the first month and need to cancel, you can use the 10% off for lifetime access after that. You didn’t hear it from me though…
I’ve reviewed a lot of tools for Amazon sellers over the past couple of years, and I’m excited to share my experience with a software called Helium 10 and show you what it offers.
Honestly, I put off this review just because the software had SO MANY features, I really didn’t know where to start with the testing and reviewing.
What Is Helium 10?
Helium 10 is a SAAS product that includes over 30 different tools that help Amazon sellers make or save money in several ways. Helium 10 has a Chrome extension that operates when you visit pages on Amazon.com, but most of its tools are found within its web-based version.
There are so many features within Helium 10, that, in all honesty, this blog should be titled “Helium10 Reviews” (Plural).
In this post, I’ll be going through each feature and tool.
Although the tool can be used in various business models, Helium 10 is a must have for the Amazon seller who creates their own listings through private label or for brand management companies who help 3rd parties bring their products to the Amazon marketplace.
Serious sellers who do private label or large brands who don’t have Helium 10 are leaving money on the table and working way too hard!
Let’s get into each feature of Helium 10, and you can decide for yourself if it’s right for you and your business.
You should see pretty quickly if it is or isn’t a good fit!
Helium 10 will help you…
Ok, let’s dive into each of the core functions of Helium 10!
I’ll be showcasing the features that I find most valuable. Just know that there are many others available.
Helium 10 Magnet (Keyword Research)
Magnet is one of those keyword research tools that allows you to find the high-ranking keywords for your product by using a basic “seed” keyword. The keyword rank tracker in Helium 10 lets you see the best sourcing opportunities out there.
In the example above, I used the seed keyword “Lap desk,” and after some refining, I was left with a huge list of quality keywords I can target in my listing.
Helium 10 Frankenstein
Frankenstein is a tool that lets you take thousands of keywords and process them into profitable lists.
Frankenstein uses de-duplication filters that remove unwanted characters and words.
The words are then sorted by popularity, so you can find the perfect on page and back-end keywords for your listings. It is called “Frankenstein” because it essentially takes dead keywords and brings them back to life as traffic generating beasts!
Helium 10 Index Checker (Formerly 5K Checker)
The Index Checker allows you to quickly and easily figure out which of your back-end and front-end keyword-search-terms are being indexed by Amazon and which ones are going to waste (or even causing the good keywords NOT to rank) within Helium 10.
The Index Checker also allows you to enter a competitors ASIN and see what keywords they rank for!
Helium 10 Trendster
Trendster allows you to analyze products to determine their seasonality in Helium 10.
You’ll be able to determine if a product will have consistent sales year-around or if there are major demand fluctuations that could end up tying up your capital for months on end.
Helium 10 Misspellinator
Misspellings are an overlooked opportunity for listing optimization. These errors are low hanging fruit that can lead to huge sales opportunities. Thanks to Helium 10’s Misspellinator, that task becomes much easier.
The Misspellinator (No, this isn’t from an Episode of “Phineas and Ferb”) shows you the most used misspellings, so you can take advantage of them in your product listings in Helium 10.
Helium 10 Scribbles
The Scribbles tool in Helium 10 helps fully optimize your product listings with the best front-end and back-end keywords.
Scribbles makes sure you don’t miss valuable keywords and makes it easy to write highly optimized titles, bullet points, descriptions, and search term keywords.
Scribbles also allows you to change text field lengths for specific categories (they vary).
Helium 10 Brand Gate Checker & Hijacker Alert
Brand Gate Checker helps you analyze the level of protection your brand has against hijackers.
Learn how you can protect your brand, so that only you can sell the product.
The Hijacker Alert tool allows you to receive notifications whenever something happens to your product listings in Helium 10.
You can set alerts to trigger whenever a new seller gets on your listing, someone leaves the listing, or if you lost the buy box.
Helium 10 Keyword Tracker
Keyword Tracker allows you to monitor the changes you made in your optimization efforts, so that you can visualize how those changes affected where your product listing ranks for specific keywords.
Helium 10 Inventory Protector
Private label sellers utilize discounts and promos to gain traction and gather reviews for their products.
One issue that arises when offering discounts is the potential abuse of coupon codes, resulting in one buyer wiping out all the inventory.
The purpose of coupons and promos is to get your product in the hands of a lot of customers. More customers means more feedback, which means more exposure for your business.
The inventory protector allows you to set limits on quantities that can be purchased for certain items within Helium 10, so you never have to worry about coupon code abuse or anti-competitive behavior.
Yes, you can of course set limits in Seller Central, but it is a very tedious process if you’re setting limits for multiple products.
Inventory Protector automates most of the process.
Helium 10 Refund Genie
Refund Genie helps you to find lost or damaged inventory that Amazon hasn’t reimbursed you for.
You’ll be surprised to discover just how much money is left on the table!
Helium 10 Cerebro
Cerebro is a tool within Helium 10 that allows you to analyze ASINs and see what keywords are behind them.
You would use this approach to find keywords that you can target by filtering out the winners from the losers.
Helium 10 Pricing
Helium 10 has a number of different plans depending on which services you want and how much you need of each of them.
You can also now add “Follow-Up Booster Plans” to any of your plans.
Helium 10 Alternatives
There are several alternatives to Helium 10. Here they are ranked…
#1 Viral Launch
#2 Jungle Scout
#3 Merchant Words (for Keyword Research)
#4 AMZ Scout
#5 Carbon 6 (Which is the most obvious and lazy name for a knock off in history).
I pulled my audience at the FBA Today Facebook group, and Helium 10 was selected as the one indispensable software, and it wasn’t even close: 21 votes to 2 votes for Jungle Scout.
These other products are simply inferior options. Helium 10 is the gold standard for private label product research and listing optimization for Amazon sellers.
Helium 10 Discounts
We have two awesome Helium 10 Coupon codes for EntreResource readers.
If you’re just looking to test Helium 10 for one month, the NM50 coupon will save you up to $95. If you’re sold on Helium 10, the 10% lifetime discount can be a huge money saver at scale!