4 Pro Tips on Repurposing Your Content for Social Media
Do you ever feel frustrated by the constant cycle of creating content, only to watch it disappear on your followers’ social media feeds? It’s time to break free from that pattern and unleash your creativity in a whole new way on social media!
Dive into the art of mixing, matching, and molding your content into something extraordinary. We’re talking about crafting captivating captions that grab attention and transforming ordinary snapshots into compelling stories that beg to be shared.
Say goodbye to the same old social media strategy and say hello to a fresh new approach!
In today’s post, we’ve got your back with 4 seriously awesome tips on how to repurpose your web content and make it shine on social media. Brace yourself for reaching a larger audience, driving more clicks on your affiliate links, and even making your content go viral.
Why It’s Smart to Repurpose Affiliate Site Content for Social Media
Social media offers an excellent opportunity to engage with your audience by leveraging existing content, as well as expanding your reach.
Because people have their preferences when it comes to endlessly scrolling on their favorite social feeds, it’s crucial to diversify your content distribution. By sharing your content across popular platforms like Instagram, Twitter, and Facebook, you increase the likelihood of reaching and connecting with a larger audience.
This multi-platform approach ensures that you don’t miss out on potential followers or customers who might be more active on a specific platform.
Furthermore, different audiences respond differently to the same content. For instance, a video you put a lot of effort into for YouTube may not get as many views as you hoped, but it could easily become an engaging Instagram Story.
This strategy is particularly important for affiliate marketers. The more platforms you utilize, the more opportunities you have to share your links.
How to Repurpose Content for Social Media (4 Key Tips)
When it comes to repurposing content, it’s essential to understand which type of content thrives on different social platforms. Once you’ve got that knowledge in your pocket, you can leverage it in some pretty cool ways.
1. Use Infographics to Translate Your Website Content to Instagram
Creating impactful infographics can be a bit tricky, but the payoff is totally worth it. After all, visuals have the power to convey information a whopping 60,000 times faster than plain text.
If you’ve got a substantial Instagram following, it’s a smart move to transform some of your affiliate blog posts into eye-catching infographics.
To avoid overwhelming your infographic with too much information, here’s a tip: use a snippet from a larger post as a teaser. It’s like giving your audience a sneak peek of your content, enticing them to click and learn more.
Infographics are perfect for delivering bite-sized and actionable content that’s tailor-made for platforms like Instagram. Plus, there are plenty of tools you can use to create infographics quickly and easily, such as Canva.
2. Take Your Photo Blog to Pinterest to Drive Traffic
Another growing platform, especially for affiliate marketers, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.
The best part is, Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well.
Pinterest is a top platform for affiliates since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.
2. Turn Blog Posts into Tweets
Tweets may seem hard to navigate at first since you only get 280 characters to work with. However, Twitter is a great medium for affiliate-focused content and backlinks.
Space isn’t anything to worry about with ThirstyAffilaites anyhow. With our link shortening abilities, you’ll have all the room you need to craft a killer social post. Simply whip up some snappy copy, throw in relevant hashtags, and still have space for your affiliate link. It’s the perfect recipe for high-converting tweets that will have your audience clicking away!
With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. Click to Tweet enables you to add a link that helps your readers effortlessly share your content on Twitter.
3. Re-Publish Long-Form Content on Facebook or LinkedIn
With nearly 3 billion monthly active users on Facebook, and 930 million members on LinkedIn, both platforms are still worthy of attention. This means you can stop wasting your affiliate marketing budget on basic Facebook advertising.
Both of these platforms offer a great format for publishing longer content, also known as long-form content, such as posts and articles:
Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.
Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content on their own profiles and permits you to post content to your brand’s page in order to grow your audience.
Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending more time on your pages and to attract more engagement:
This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.
Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority.
Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.
While you might wish that recycling content were as simple as copying and pasting old media, you really do need to put effort into the transformation process. You want the quality of your affiliate content to be stellar on every platform.
By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:
- Use infographics to share information on Instagram faster and wider.
- Take blog media to Pinterest in order to drive traffic.
- Turn blog posts and affiliate links into tweets.
- Re-publish long-form content on platforms like Facebook and LinkedIn.
Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!
If you liked this post, be sure to follow us on Twitter, Instagram, Facebook, Pinterest, and LinkedIn! And don’t forget to subscribe to our newsletter!